Once upon a time, I was one of those bounce-around inconsistent people who had constant ideas flowing and enough energy to start projects. I would start and fail then start and fail another one. I have always had a job since I was 15 and good work ethic. If you called any of my previous employers, they would speak highly of me. However, work, promotions, and career advancement never really interested me. I have always wanted to own my own business, and I finally started a successful one that makes money. If you own a taxi cab business or are thinking about starting one and want to succeed, there will never be a one-size-fits-all taxi cab marketing plan, and you know this. Taxi cab marketing and advertising is constant just like any other business. You will always be on your toes trying to find ways to increase your exposure.No matter where your company is or will be located, there will always be more companies in your area starting up and competing for leads. The good news is that whether your business is in a bustling city like Miami and Orlando, or in the tranquility of west-central Fargo, there will always be a demand for services. This demand will increase as well, and if you are smart and patient in your marketing plan, your company, no matter how small, can and will grow as the demand and leads grow. This guide will give you an outline of where to start your marketing plan. The first recommendation I have is to slow down to speed up. I know how it is, and you are urging to start blasting your company all over the internet. You need to be patient with your listings and ads because search engines like Google are looking to validate your company and will give you a chance. If the Googlebot sees links popping up too fast, especially in places that are not relevant to the business, then it might pass you by or issue demerits to your page rank because your links look too much like spam. You want to slowly build your business up, so that the major search engines will validate your local business.Even in smaller towns, there may be dozens of companies run by owner-operators and small businesses. This makes it difficult for potential customers to eliminate the great from the weary. The first thing a potential customer will do 9 times out of 10 is go online and look for a service directory or use the Google and type in “taxi near Miami” or “cab near Orlando” or “airport shuttle near ‘your area’.” This will retrieve a list of local companies in your area. In the list, a potential customer will typically choose at least 3-5 companies and call them to try and find the best taxi cab rates. When they have the list in their hand, they will probably do a little research. One site they may start is Better Business Bureau. Some people say cash is king, but if you plan on being successful with company, think “customer is king.” Most reputable companies will be part of the directories, or at least one association. Yours will too if you treat your customers like kings and queens, follow the rules, and be smart. Step one to get your company up and running is to launch it on all the major search engine maps. Each search engine map has strict rules. Do not try to bend or break them. Here are four places I recommend you start to market your local taxi company. Use your real business name.1. Google Maps
2. Yahoo Maps
3. cab rates
4. Bing Maps